Are you a woman of a ‘certain age’ and do you
In an ageing nation, it’s rather ironic that
Australians are so youth obsessed.
I’m 50+ and proud of it. So much so that in my business, Women’s Business Now , I focus on empowering women of a ‘certain age’ to believe in themselves & grab fresh opportunities, rather than feel it’s too late to change their life because time has passed them by.
To this end, I began publishing a series of books especially for mature women ‘Now we’re talking” – and there are more to come!
These books will inspire, educate and empower you to live the life of YOUR choosing!
Why I wrote this series of books
Many mature women I speak with in my network share that they often feel invisible in society and in the media in particular. Stories, articles, interviews and advertising are often targeted at younger women. These mature women acknowledge that they are no longer considered young by society, and most are pleased that those challenging years are behind them, however they feel young and vibrant and certainly are not yet senior citizens. They feel they are a ‘middle years’ demographic – and are ignored!
My passion and mission are to show the world that as mature women we are a growing demographic that has been stereotyped and overlooked for too long. We are vibrant and young at heart, with many productive years ahead of us, and we want to live a life of purpose and passion.
For many, this may be their first opportunity to really take on the world on their own terms, after building early careers that may not have really satisfied them, and fulfilling years of family expectations.
Also, I want to leave a legacy for my daughter and her peers, showing them that they also can live a long and productive life for many decades to come.
I do hope you enjoy the book series ‘Now We’re Talking’.